Stealth wealth is fashion's latest craze - but is it really necessary? Hannah Dixon explores more.

Ayra Starr, Temi Otedola, Diana Eneje. Loose takes a look at iconic Nigerian it girls, and the fabulous style that makes them, them.

Get out your knee socks. Emit Alexa Chung's polished yet edgy look with our how-to

The Downtown Girl aesthetic is categorised by 90s vibes, Rory Gilmore, Mazzy Star, and NYC. But how can we personally embody this style?

Move over 'Clean Girl', 2014 Tumblr is back. But how can we translate this look into 2023?

Dark academia is one of the most popular it girl aesthetics — Aadya Paswan examines how this aesthetic crosses into Indian culture.

Their own soulmate, the femme fatale captures the intrigue of us all. But how can we emulate this it girl's energy?

Loose takes a look at the nominees for Model of the Year, and their journey to where they are today.

Asian Baby Girl, despite its controversial history, is a popular aesthetic amongst East and South East Asians. Loose takes a deeper look.

Our generation loves to watch the spotlight shine upon the newest it girls. Caitlin Rooney takes a look at current and future it girls.

The provocative Brit Girl finds its roots in patriotism and punk. But how does it combine the two, and is it truly political?

Who are the ‘it’ girls of Chanel, what is their style philosophy, and just what about them is so captivating?

The academic it girl is the reclaiming of what once could've been labelled as nerdy. But how do we recreate their style?

Stevie Nicks, The Craft, Mazzy Star. Musicians and movies like these are as hypnotising as the style. But what makes it 'it girl' worthy?

Loose is introducing a new section: the It Girl Glossary, where we look at different It Girl styles. But first, what is an It Girl?

From Alexa Chung to Devon Lee Carlson, we love the Rockstar's Girlfriend aesthetic. But how do we emulate their style?

Every film portrays a different final girl, but they tend to possess a relaxed, androgynous style. But how can we recreate this aesthetic?