The Downtown Girl aesthetic is categorised by 90s vibes, Rory Gilmore, Mazzy Star, and NYC. But how can we personally embody this style?

Move over 'Clean Girl', 2014 Tumblr is back. But how can we translate this look into 2023?

Dark academia is one of the most popular it girl aesthetics — Aadya Paswan examines how this aesthetic crosses into Indian culture.

Their own soulmate, the femme fatale captures the intrigue of us all. But how can we emulate this it girl's energy?

Who are the ‘it’ girls of Chanel, what is their style philosophy, and just what about them is so captivating?

The academic it girl is the reclaiming of what once could've been labelled as nerdy. But how do we recreate their style?

Stevie Nicks, The Craft, Mazzy Star. Musicians and movies like these are as hypnotising as the style. But what makes it 'it girl' worthy?

Loose is introducing a new section: the It Girl Glossary, where we look at different It Girl styles. But first, what is an It Girl?