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Loose x Darling: Devilish Designers & How to Add a ‘Haunt’ Couture Spin to Your Halloween Look
Grab your broomsticks, witches! For the second Loose x Darling collab, we unearth our fave horror-inspired collections for Halloween inspo.
Lucy Eaton & Emily Duff
Oct 29, 20236 min read


Remembering Jane Birkin, an OG it girl & effortless chic extraordinaire
We temporarily pause our hiatus to discuss Jane Birkin, an OG it girl and powerhouse of effortless chic style inspiration.
Pearli Dark
Aug 20, 20232 min read


Lights, Camera, Fashion: How the Cinema Industry Influenced Our Everyday Style
Beyond the realms of entertainment, cinema has played a significant role in shaping our everyday style. Ghita Sadik takes a closer look.
Ghita Sadik
Jun 10, 20233 min read


Lost in a Disco Dream: Cher’s 70s Fashion Escape
With her partner-in-style, Cher's self-titled show CHER! brought tons of 70s fashion inspo. One Loose writer examines her fave looks.
Miriah Wegener
Jun 5, 20233 min read


Stealth Wealth: Do the Rich Really Do Fashion Better?
Stealth wealth is fashion's latest craze - but is it really necessary? Hannah Dixon explores more.
Hannah Dixon
May 24, 20233 min read


Reigning with Style: 90s Chic in Fresh Prince of Bel Air
Take a minute & sit right there, as we deep dive into the 90s chic shown throughout The Fresh Prince of Bel Air.
Piangfah Arnprakhon & Lucy Eaton
May 15, 20234 min read


Maximalism & Kidcore: How FRUiTS Magazine is Still Inspiring Fashion Today
With its highly anticipated return, we take a look at FRUiTS Magazine and its influence on fashion.
Lucy Eaton
May 13, 20232 min read


All the Stars: the It Girls of Nigeria
Ayra Starr, Temi Otedola, Diana Eneje. Loose takes a look at iconic Nigerian it girls, and the fabulous style that makes them, them.
Uzamere Itohan
May 10, 20232 min read


Polishing Up Real Nice: Fan Culture's Impact on Style
Whether you're a Swiftie or Harry, or even a Lana fan, fan culture has impacted our style. Daria Blaire discovers more.
Daria Blaire
Apr 22, 20233 min read


'Tropic' Like it's Hot: Styling Blazers for Summer
Looking to dress up your winter blazers for the warmer months? Loose takes a look at the best ways to wear this closet staple in summer.
Karolina IljinaitÄ—
Apr 16, 20232 min read


Alexa Chung: How To Emulate The Original It Girl
Get out your knee socks. Emit Alexa Chung's polished yet edgy look with our how-to
Brianna Corrine
Mar 22, 20232 min read


Crazy Rich Asians' Costuming
Loose analyses the costuming of 'Crazy Rich Asians' and its importance throughout the story.
Piangfah Arnprakhon
Mar 4, 20233 min read


Stylishly Effortless: Dutch Street Fashion
From Fashion Week fits to their very own Denim Festival, Loose takes a look at Dutch street style, and how it's the opposite of boring.
Karolina IljinaitÄ—
Feb 24, 20232 min read


American Culture Inhabits New York Fashion Week
Live from New York, Alexis Ransom shares her thoughts on Alice and Olivia's Fall 2023 collection.
Alexis Ransom
Feb 17, 20231 min read


It Girl Glossary: Downtown Girl
The Downtown Girl aesthetic is categorised by 90s vibes, Rory Gilmore, Mazzy Star, and NYC. But how can we personally embody this style?
Aadya Paswan
Jan 19, 20232 min read


It Girl Glossary: Indie Sleaze Chic
Move over 'Clean Girl', 2014 Tumblr is back. But how can we translate this look into 2023?
Lucy Eaton
Jan 12, 20232 min read


It Girl Glossary: The Rise of Indian Dark Academia
Dark academia is one of the most popular it girl aesthetics — Aadya Paswan examines how this aesthetic crosses into Indian culture.
Aadya Paswan
Jan 5, 20233 min read


Ballet's 'Glisser' Through Modern Fashion
Ballet has influenced fashion in so many ways, and this relationship is constantly evolving. Loose looks at ballet's impact on couture.
Miranda Webb
Jan 2, 20233 min read


Luxury Nigerian Designers to Know in 2023
From Atafo Official to Veekee James, Loose takes a look at Nigerian designers to keep on your radar in 2023.
Uzamere Itohan
Dec 29, 20222 min read


Outfits Based on Iconic Christmas Characters
Channel your Christmas spirit into your outfits this Christmas. Loose takes a look at recreating outfits based on Christmas characters.
Caitlin Rooney
Dec 23, 20223 min read
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